Ahead of Euro 2025 this summer, AFTA Studios have announced their new Lionesses collection. The new collection captures the personalities of the Lionesses and the excitement for the team this summer. Featuring a range of creative and fun merchandise, the collection is ideal for football fans who are preparing to support the Lionesses in the summer and has been carefully created to highlight different elements of the inspiring team.
Who are AFTA Studios?
AFTA Studios are a creative voice in women’s football, founded in 2023 by Becca and Jade, two wives who are passionate about art and women’s football. Their journey began as @ArtfromtheArsenal on Instagram, where they aimed to highlight women’s football, through art. They have gradually expanded their work, embracing the diversity of teams across women’s football. They have a growing portfolio of work for The FA, DAZN, the Women’s Super League (WSL), and the FSA. Their mission is to celebrate the achievements and talent of women in football through art.
Speaking about the new collection, AFTA Studios founders, Becca and Jade said:
“This range is a creative story to celebrate the Lionesses and everything they stand for. Working with the Lionesses to spotlight some of the most iconic players in the game through our signature style has been a huge honour. We hope this collection inspires fans of all ages to get behind the team this summer.”
As of 2024, they have also created a series of Arsenal books and comics, including a graphic novel called ‘Lionesses Legacy’, and a fanzine called ‘Together’, an AFTA Community Comic.
What is their new England Lionesses Collection?
The new collection from AFTA Studios includes t-shirts, hoodies, a cap, water bottle, key rings, prints, a notebook, and a mug. There are three dynamic designs involved, the first being England Lionesses, which is a bold celebration of some of England’s key players. This design features Lucy Bronze, Mary Earps, Lauren Hemp, Beth Mead, Jess Carter, and Lauren James.
The second design ‘All Aboard the Lionesses Train‘ was intended to capture the thrill of matchday journeys, with Alessia Russo, Hannah Hampton, Lucy Bronze, Leah Williamson, Jess Carter, Grace Clinton, Ella Toone and Millie Bright all featuring.
Finally, their third design is called Rise of the Lionesses. It was created as a tribute to the growth of the women’s game, and includes the rise of the Lionesses and the iconic Wembley arch. The collection is now available for pre-order – perfect for fans looking to gear up with fresh merchandise ahead of Euro 2025.
