Women’s football is on the rise everywhere. From record breaking attendances at major tournaments to new broadcast deals, the women’s game is finally beginning to receive long overdue recognition. Yet underneath the spotlight of professional clubs and national teams there is a more sobering reality. And that is that hundreds of grassroots and semi professional women’s clubs are struggling to survive.
Many of these clubs operate with minimal funding and limited visibility beyond their local communities. Without a strong online presence, they often miss out on fan engagement, sponsorship opportunities and revenue. For too long, lower levels of women’s football have been underserved. FanForza is stepping in to change that.
Why FanForza Matters
FanForza isn’t just another app; it’s a survival kit for grassroots women’s football.For small clubs, visibility and structure mean the difference between thriving and folding.
The women’s game is growing fast, but without their own digital ground and community,smaller clubs still play by someone else’s rules. FanForza helps them take control, connect with fans, tell their stories and use tools like AI on their own terms.
At the same time, too many teenage girls stop playing just when football could change their lives. By linking sport with education, scholarships and career opportunities, FanForza turns the game into a lifelong pathway, not something to outgrow.
Filling the Visibility Gap
Oleg Labetski, CEO and founder of FanForza says:
“Most grassroots women’s clubs are completely invisible: no digital presence, no fanbase and hardly any income beyond leftovers from men’s teams or modest federation support.”
FanForza gives women’s football clubs their own branded app, offering tools for fan engagement, content creation and monetisation. It’s designed with small clubs in mind, where resources are lacking but community passion and engagement runs deep.
The idea is simple: even a single manager or volunteer can use the platform to maintain a professional digital presence, build fan loyalty and generate revenue. By simplifying technology, FanForza allows clubs to focus on what they do best, playing football.
Automation Meets Community
One of the platform’s standout features is its use of automation and fan generated content. Instead of relying on a full marketing team, FanForza enables content to be auto created while fans themselves contribute directly. This approach removes a major barrier for smaller clubs, as Labetski points out:
“Even with just one manager, a club can stay active online and grow a real community. That visibility sooner or later attracts sponsors and turns engagement into revenue.”
THE BIGGER PICTURE
Today, digital innovation mostly serves elite clubs with global reach. Labetski believes the next wave will rise from below:
“With AI, automation and fan-driven tools, even the smallest clubs will shape their own future. They will not just follow innovation, they will become its starting point.”
This means smaller women’s clubs will be better positioned to connect with fans, attract sponsors and create sustainable revenue streams. This will lay the groundwork for long term growth in the women’s game.
WHY IT MATTERS
Women’s football is at a turning point. The top level of the game keeps growing, but the grassroot clubs that support it are still fragile. Without stronger online models for smaller clubs, the future supply of players, fans and professionals is uncertain.
FanForza shows how technology can help. By giving women’s clubs a digital home, the platform supports individual teams and strengthens the wider football community.
As Labetski puts it:
“I believe women’s clubs don’t need special treatment or charity, they need the right tools to transform passive survival into active self-sufficiency.”
In other words, the future of women’s football doesn’t just depend on the headlines made by fully professional teams. It also depends on whether grassroots and semi professional clubs can build sustainable communities. With digital tools like FanForza, they will have that chance.
Ultimately, FanForza is fan-driven media, because the fans are the media. They carry the stories, energy and visibility of women’s football further than any broadcaster ever could.
