Uncategorized

As women’s football continues it’s rapid growth, a parallel movement is taking shape off the pitch. Independent brands are emerging as powerful voices in the sport, using creativity, storytelling, and community engagement…

In the midst of a fallout between Hamilton’s men’s side and the owner of New Douglas Park, Accies women have been banned from using the clubs badge and name, with…

Wini Heatley has spent nearly a decade away from home chasing professional football. She’s played in the A-League Women, Sweden’s Damallsvenskan, and Denmark’s Kvindeliga. She’s been co-captain of a top-tier…

On Friday 13th June 2025, Copa90 released a documentary on YouTube, ‘Finding the First South Asian Lioness’, narrated by Marva Kreel and directed by Abby Monterio.  The documentary did an…

Building on the launch of the IDA Sports GRLSFIT boots earlier this year, Adidas has now unveiled the F50 SPARKFUSION. This isn’t just another football boot — it’s  made specifically…

The rise of the podcast meets the unstoppable ascent of the women’s game. Both are soaring — and neither is coming back down. Podcasts have been on the rise since…

In May of this year, NewCo – the organisation now overseeing the professional women’s football game in England – announced a rebrand that, it is fair to say, was not…

Soccer has steadily gained traction in the United States over the years. Once brought into the spotlight by legends like Pelé and glamorised by George Best, the U.S. has more…

From Jill Scott being crowned I’m a Celebrity winner, to Leah Williamson gracing everything from crisp packets to soft drink cans, and back-to-back Lionesses claiming Sports Personality of the Year…

Ahead of Euro 2025 this summer, AFTA Studios have announced their new Lionesses collection. The new collection captures the personalities of the Lionesses and the excitement for the team this summer.…