Recently, Millie Bright announced her partnership in raising awareness alongside St John Ambulance, with their campaign to help save more women’s lives. It is motivated by the statistic that 1 in 3 people are afraid to administer CPR to women for the reason of their breasts.
In honour of Restart a Heart Day, Millie Bright, defender for England and Chelsea, is working with St John Ambulance to launch the CPR Bra. They are highlighting the issue that is facing women; specifically spotlighting new research from St John Ambulance exposing a gender gap in CPR which needs to change. The campaign aims to save lives by busting the taboo around chest compressions and touching breasts.
In Bright’s recent instagram post, she says:
“I’m so proud to be part of this campaign – let’s help save more lives!”
The charity has found through research that 33% of men are concerned about being accused of inappropriate touching when giving chest compressions to a woman in public, in comparison to 13% of women. The bra is designed to close the gender survival gap and reassure people that taking fast action is the right thing to do to save a life, without the worry of gender. It details the message ‘It’s OK to Save My Life’ on the front, along with a reminder of the steps necessary to respond to a cardiac arrest, because every second counts.
“CPR training empowers you to respond fast and potentially save a teammate’s life – on and off the pitch. Your family, your friend, a stranger – it could happen to anyone of us and regardless of gender, we need to treat every ‘body’ the same when it comes to CPR.”
Cardiopulmonary resuscitation, most commonly known as CPR, is a pattern of chest compressions and rescue breaths that give an individual in cardiac arrest the best chance of survival.
St John Ambulance provide a video on their website and youtube that outlines the steps that are needed when taking fast action for an individual suffering with a cardiac arrest, correlated to the detailing of the bra.
https://www.youtube-nocookie.com/embed/V6gbszEq7M0?rel=0&autoplay=0&showinfo=0&enablejsapi=0
They also offer free first aid public demonstrations as well as training courses that are available to attend, so that people are aware of the important steps in order to save someone’s life.
Join a free CPR demonstration near you
Following this link gives you all of the information you need from St John Ambulance, and importantly the steps to administer CPR with the use of a defibrillator:
St John Ambulance The CPR Bra Help Us Save More Women’s Lives
This is an incredibly important campaign that raises awareness surrounding the issue in the gender survival gap, reassuring people that providing CPR is the right thing to do without the barrier of gender. Please check out the links we have provided.
Photo – mbrighty04
