After competing in the Euros this summer, Ffion Morgan has now earned 46 caps. Throughout the tournament, she showcased her talents on one of football’s biggest stages, drawing in huge audiences. It wasn’t just fans tuning in, but clubs as well – among them West Ham United Women, who recently secured her signature. Off the pitch, Morgan is equally impactful, inspiring a new generation of players by offering a behind-the-scenes look at the life of a professional footballer, an experience that would otherwise remain hidden to most.
Building a brand
With over 121,000 followers on TikTok and 158,000 on Instagram, Morgan regularly shares content around “a day in the life of a footballer.” Her posts range from showcasing the state-of-the-art facilities available to players, to highlighting the diverse training drills that help them perform at their peak.
By doing this, Morgan has built up a large audience and fostered a community of individuals who are interested in the life of a footballer away from the pitch. Considering these TikTok’s are focused on Morgan’s point of view, it allows her to show her genuine experiences. Additionally, sharing her personality in her content helps to create a relatable brand that is unique to her.
Inspiring the next generation
By offering a glimpse into the day-to-day reality of a football career, Morgan’s content has the power to inspire viewers to chase their own goals, whether in football or content creation. For those considering a similar path, gaining a clearer understanding of the expectations and opportunities that come with it can be a powerful motivator to pursue their passions.
When speaking to West Ham United in an interview, Morgan said:
“I like to be given the license and the confidence to express myself.”
Morgan highlights the importance of having the “confidence” to express herself, something that not only enhances performance on the pitch but also allows players to show their personalities beyond it. Social media plays a key role in this, giving fans the chance to connect with players as people and inspiring future generations. With a new two-year contract at West Ham United and the 2025/26 WSL season kicking off on the 5th September, it will be exciting to see where this confidence takes Ffion Morgan next.
